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Malaysia stock market and companies daily report

Maybank Reaps New Sales Amounting RM3 Billion Through CRM Initiative
Malayan Banking (Maybank) gained RM3 billion in new sales over two years through its analytical customer relationship management (CRM) initiative. The data mining and business intelligence software provides a 360-degree view of its retail customers so that analysts can identify revenue opportunities, enhance sales channels, mitigate cost risks, leverage on valuable data and optimise contact management. This enabled Maybank to identify the needs of its 12 million customers in Malaysia, and enables it to design customised products and services for segmented customers. Maybank’s marketing campaigns are now more effective in creating bottom-line value and the significantly improved cross-selling, up-selling and alert system that gave an annualised return on investment (RoI) of 164% since its implementation in 2007, proving the success of the CRM model.

 Significance: Having just completed the third and final phase of the CRM initiative, Maybank expects new sales to exceed RM4 billion. Going forward, Maybank intends to take its CRM initiative regional to have a better understanding of its more than five million customers overseas.

 

 Mah Sing Group To Build Three Towers At Mont’ Kiara Project
Mah Sing Group (Mah Sing) has partnered a Chinese firm to build three towers at its RM408 million Icon Residence Mont’ Kiara project in Mont’ Kiara, Kuala Lumpur, in exchange for 96 units from Mah Sing worth RM220.8 million. Icon Residence Mont’ Kiara comprises three towers with a total of 260 units with each unit worth an average of RM2.3 million. Mah Sing has sold 60% of the project since the project launch in June this year. This is the first arrangement of its kind between Mah Sing and the Chinese firm and could set a precedent for similar arrangements in the future for Mah Sing’s other projects. Meanwhile, Mah Sing will not revise its sales target of RM2 billion for 2011. The company has achieved RM1.7 billion as at September 2011.

 Significance: This is a win-win arrangement for both parties as there is plenty of upside to the project upon completion, and Mah Sing does not have to come up with further cash flow to complete the project, freeing up the construction cost, which could be used for other opportunities.

 

 Market Direction To Be Dictated By External Factors
Analysts noted that the 2012 Budget will have minimal impact on the stock market resulting in signs of investors taking profits, as external factors like the Europe’s debt problems and a slowdown in China will dictate the market’s performance. Meanwhile, research houses were also generally not bullish on the budget propelling the markets. Maybank lowered KLCI targets for 2011-2012 due to corporate earnings downgrade. Nomura’s research expects the only impact from the budget to be the effects of a timely implementation of the ETP projects. Meanwhile, CIMB Research felt that Telcos could lure in more foreign players with the scrapping of foreign ownership limit and the RM23 billion worth of projects to be rolled out will have a positive effect on companies such as IJM Corp and WCT. Both ECM Libra and Hong Leong Investment Bank expect the consumer sector to benefit from higher household disposable income.

 Significance: With global equities expected to remain volatile, many analysts have reiterated their defensive strategies and cautioned trading with care.

 

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